Marketers must manage multiple social media profiles and update them with new posts. It’s tough. It’s hard. Your followers want new content, so you must keep up the excellent work. Your social media feeds can feel like Groundhog Day if you keep republishing the same posts over and over. Brands should have several social media […]

Social media marketing has become the norm with more than 4 billion active users. No matter what niche they are in, businesses are constantly improving their social media marketing strategy to drive quality traffic and customer engagement. Marketers need to scale quickly and get mass visibility in a tough market. You can still be a […]

Both established and new brands use social media to increase their followers, generate leads, and increase sales. Building a brand might seem daunting with all the social media platforms at your disposal. It’s easy to use social media to build your brand organically and connect with others. There’s always room to improve, whether you’re new […]

No longer are “impressions” the only way to measure the success of your marketing campaigns. Extreme measures how many people have seen your ad or viewed your email. It does not measure engagement. It would help if you did not allow an agency or marketer to provide impression data. Instead, find a partner or team […]

Engage is the final stage in inbound marketing. It’s all about building lasting and meaningful relationships with prospects who have signed up to receive information from your company. This can be done in various ways, including email marketing, personalized web content, marketing automation and live chat. These prospects are now eager to get more information […]

Companies often find the Delight stage the most difficult concept to implement. Many companies believe that the customer becomes the end of the journey. However, this is incorrect. Customers are your most loyal advocates, so creating a content strategy for them is essential. Happy customers will recommend you to other prospects. Unhappy customers will refer […]

Inbound marketing is a holistic approach that helps prospects to convert into customers through your sales and marketing channels. Inbound marketing can be scaled to make your digital channels a 24/7 salesperson constantly bringing in new prospects for your sales team and engaging with existing customers. Inbound marketing can be a great tool for your […]

Your prospects will only buy from trusted brands. PwC discovered that trust in a company is the number one reason potential buyers choose to do business in the future. Your website is your main source of communication with customers. You must use it to tell your customers who and why you trust them. Telling prospects to trust […]

Do not try to work harder, but smarter. Marketers tell us that it is difficult to produce high-quality, downloadable content. This is understandable. It takes planning, research, interviews and writing to create quality content. It is impossible to imagine that one marketer could create a piece of new content every week. Consider the possibility of […]

What are the reasons why my inbound marketing strategy isn’t working? Prospects often ask this question. Although it may seem counterintuitive, I share the reasons why the inbound market won’t work. Understanding these reasons is important before investing in the inbound market. These are five reasons why your inbound program might not work. This will […]