Inbound can be a great tool for your business. If all your departments are aligned around inbound, including sales, marketing, and customer services, prospects and customers can have a seamless, consistent, integrated experience. Happy customers drive your business’ success. Referrals are an important part of any B2B business. Inbound marketing doesn’t change this. However, it …

Continue reading “What’s the Goal of Inbound Marketing?”

THE CHALLENGE: A premium corporate gifting company has been using HubSpot for four years. Although they were using certain tools within HubSpot, they weren’t using the full range of tools available and were not making use of their full potential. This created gaps in their sales and marketing processes and, most importantly, in reporting analytics to …

Continue reading “Case Study: 21% increase in sales qualified leads and 97% increase in revenue.”

Inbound marketing is not about marketing your company for marketing’s sake. It is much more than that. It’s all about generating qualified leads for your sales team to increase revenue and customer growth. To measure how your inbound marketing strategy performs against your goals, you need to assess it continuously. You must identify your goals …

Continue reading “Inbound Marketing Setting Realistic Goals”

It is important to know your baseline marketing and revenue metrics to determine the growth required for each area of your sales and marketing program. You can make sure that your goals are achievable and realistic by analyzing your sales and marketing data. These goals are known as SMART goals. They stand for Specific, Measurable. …

Continue reading “Four-Step Process to Help Your Organization Reach Its SMART Goals”

Are you worried about whether your business provides customer service via social networking? Social media was once rumored as the next big thing in customer service. Experts predicted that traditional phone-based customer support would soon be gone. They were filled with advice on how to handle customer care via Twitter. They spoke too soon, according …

Continue reading “Social Media Customer Care is on the decline.”

Social media is fast-paced and unpredictable. What worked last year might not work this year. Heck, even what worked last month might not work this month! You need to keep up with the latest trends and best practices, regardless of your industry or the social media platforms that you invest in. Many videos, webinars, courses, and courses can help …

Continue reading “The Best 7 Social Media Marketing Courses This Year”

Your business may already be using social media in some capacity. It can be hard to make your brand stand out amongst the many brands already on these platforms. These tips are from the members of the online small-business community and will help you improve your social media presence and make a bigger impact. Social …

Continue reading “Ten Tips to Take Your Social Media Strategy To the Next Level”