No longer are “impressions” the only way to measure the success of your marketing campaigns. Extreme measures how many people have seen your ad or viewed your email. It does not measure engagement. It would be best if you did not allow an agency or marketer to provide impression data. Instead, find a partner or …

Continue reading “Deep-Dive into the Attract Stage in Inbound Marketing Methodology”

The Engage stage in inbound marketing is about building lasting and meaningful relationships with prospects who have signed up to receive information from your company. This can be done in various ways, including email marketing, personalized web content, marketing automation and live chat. These prospects are now eager to get more information and have signed …

Continue reading “Maximizing the Engage Stage in Inbound Marketing Methodology”

Companies often find the Delight stage the most difficult concept to implement. Many companies believe that the customer becomes the end of the journey. However, this is incorrect. Customers are your most loyal advocates, so it is essential to create a content strategy for them. Happy customers will recommend you to other prospects. Unhappy customers …

Continue reading “Optimizing the Delight Stage in Inbound Marketing Methodology”

Inbound marketing is a holistic approach that helps prospects convert into customers through your sales and marketing channels. Inbound marketing can be scaled to make your digital channels a 24/7 salesperson who constantly brings in new prospects for your sales team and engages with existing customers. In simple terms, it is the process of helping …

Continue reading “Inbound Marketing: How Does It Work?”

There are many companies in the world. Many of these companies have partnered with dedicated partners to help them plan and create cohesive inbound marketing campaigns that maximize their potential. These agencies can help companies achieve the marketing results that they desire. Many companies ask us to show them comparable results from companies who worked …

Continue reading “Case Study: 21% increase in sales qualified leads and 97% increase in revenue.”

Inbound marketing is not a one-off campaign. Inbound marketing requires a comprehensive strategy. This strategy should include content marketing, lead generation and prospect conversion. This comprehensive strategy will help you attract the right people to your digital channels and make them engaged customers. Inbound marketing is best done by identifying your target audience and the …

Continue reading “6 Things to Consider When Building Your Buyer Personas”

Your buyer personas are the first step to developing an inbound marketing strategy. Once you’ve identified your buyer personas, it is important to understand how your buyers evaluate, assess, and consider your product or services. This is known as the Decision-Making Journey (or the Buyer’s Journey). This journey is the same across all industries for …

Continue reading “3 Step Process to Create the Ideal Buyer’s Journey For Your Prospects”