Social media networks can be a great place for anyone who wants to grow their business. Social media networks are the best place to find such large audiences.
However, your prospects and leads will not start coming to you once you have created an account for your company. They will need to be attracted to you.
You have many options and strategies to draw customers to social media. Here are seven proven strategies to keep in mind:
Make a Facebook Group
Your brand must have its page. However, creating a Facebook group can provide some additional benefits.
Groups are not much different than online forums. They encourage members to be more involved and active.
They can ask questions, answer them and offer advice to others.
However, you need to be more active in your group than on your page. It is not possible to leave your members alone.
Answer as many questions as you can, and then start discussions. You should consider the group as an extension to your brand page. However, it would be best if you still offered value.
It can explore more topics, discuss the posts you have shared, or offer advice.
This will allow you to build a sense of community and make members more invested in your business. It will also drive engagement and generate leads.
Participate in conversations in your field
Customers want to purchase from companies they trust. To earn their trust, you must educate them and provide them with valuable information.
You can and should do this via your posts. However, you need to branch out if you want to reach more people.
Participating in discussions related to your field beyond your page or group is a good idea. Most relevant discussions won’t take place there.
These conversations can be searched by following the hashtags or searching for specific keywords.
You can give useful advice if someone talks about a problem that you can solve.
You can also offer suggestions if someone has a problem with your competitors. Avoid being too promotional and refrain from criticizing your competitors. It’s all about helping leads.
Run Fun Social Media Contests
A little friendly competition is always a good thing. These contests are fun and exciting. You also have the chance to win something.
Everybody loves to receive something free of charge, and it’s a great way to get more customers.
1 out of 3 people who participate in a contest agree to receive additional information from brands. It’s up to you to nurture the relationship with contestants and turn them into loyal clients.
You can create any contests. Ask your followers for interesting stories and pictures related to your products or services. Ask them to complete a task or participate in an activity.
Make sure your prizes are worth their value. You can make a big difference by offering a few free or special discounts products.
Make an online quiz.
Online lead quizzes can be a great way to attract more customers via social media.
These are fun and exciting and will help you identify your “F.R.I.E.N.D.S.” character. It’s easy to promote products and services without being pushy.
It’s clear how valuable they can be to your business. The average quiz lead capture rate is 33.6%.
You can quickly create an online quiz with a quality quiz tool. Remember that the topic must be relevant to your business.
Respond quickly to all inquiries
More than 85% of customers expect you to respond within 6 hours to their inquiries and questions on Facebook. The sooner, the better.
It doesn’t matter if you received a negative or positive comment. However, it is important to be respectful and professional in your response.
This will demonstrate to others your exceptional customer service and help you build a solid reputation.
Create Fun Videos
Video sharing on social media platforms gets more activity and engagement. Video marketers receive 66% more qualified leads each year through social media.
Video content is essential for customers to be attracted. Your videos should be lighthearted and funny, as this will work best on all platforms.
Video can be used to introduce yourself or your staff to your audience. Answer questions. Share your experiences.
Follow a posting schedule.
You must have a posting schedule. And make sure to stick to it. Inactivity is synonymous with disinterest. Your followers will be less inclined to trust you if they don’t see you regularly.
You can play around with the posting schedule until you find one that suits you best. You don’t want your followers to be bored or to get too repetitive, but you will want to keep them engaged with valuable posts regularly.
Share something on social networking at most a couple of times per week. You can either hire a social media management company or delete your account if you cannot manage this.