No matter how small or large your target audience is, all marketers want to make connections with them on a personal level. Social media marketing can be used to help your target audience find the right information, often to your blog or website.
Once a visitor has visited your blog or website, you can engage them and convert them to subscribers, leads or customers. First, consider this question: Which social media platform(s) best reaches my target audience?
Are they using Twitter, Facebook or LinkedIn? Instagram, Pinterest and YouTube are all options. These are just some examples, but your audience will determine how social media platforms are used. Twitter is great for sending short messages and getting messages out to a wider audience for impressions and general reach. Facebook allows you to post longer messages and reach a wider audience between 20-65 years old. Pinterest is best for imagery. If you are in the art business, this is the place to be. LinkedIn is a popular platform for B2B professionals. If you are selling products or services to B2B customers, LinkedIn is your best choice.
After you have decided which outlets you want, here are five additional tips for your social media marketing posts:
1. Social media marketing can take up a lot of time.
You can use a social media tool such as HubSpot or HootSuite to link all your accounts and schedule posts during your free time. This will allow you to post less frequently throughout the day. Don’t forget about the time changes. Posting something at 9 pm EST is likely to be missed by most of your UK audience. To find the best time for each day, consider how your audience interacts with previous posts. This will help you determine the best time to engage.
2. Be Unique in Your Content
What makes you different from your competitors? You can show your uniqueness and post links to articles and blog posts that highlight achievements, news, or other benefits. These are the cornerstones of a successful social marketing strategy. Create your hashtags to use on Facebook and Twitter. Host caption contests and share photos. Ask experts in your field questions. To provide unique content that your followers will love to share and engage with, think outside the box.
3. Be genuine with your connections
Social media is not the place to always push for sales. You can use it to meet people from your industry. Establish and maintain mutually beneficial relationships both with your potential customers and thought-leaders. These influencers can have a huge impact on your social media marketing success. One retweet, like or comment from a key influencer could put your content in front of hundreds, if not thousands of people!
4. Engage with your posts
Did you ever go to a party only to discover that you didn’t know anyone and that the few people you know won’t introduce you to anyone? This is how social media marketing can feel initially, even though you might be posting to very few people at the beginning. This feeling is not something we like, but it’s where most of us start. Follow people and engage with them. Your followers can find the information they need online. Answer their questions online and engage with them. Spend a few minutes each day commenting on key influencer accounts to share your honest opinion. You’ll quickly attract people’s attention and build your network if you do it honestly and intelligently.
5. Be real with your followers
People want to be able to communicate with people and not robots. They don’t like to be spammed constantly. Encourage people to feel happy for the opportunity to interact with you. It would be best to thank them for sharing, following, and posting your content. You’ll see the social media momentum build if you do your best to repay them.
You may eventually hire someone to manage your social media marketing. But until then, you can start thinking about these tips that will help you master your social media strategy. Once you get comfortable with your social media marketing style and rhythm, you’ll be able to create your voice.