Your inbound marketing strategy should have blogging as its central focus. Blogs will allow new visitors to find your site online. They also give your contacts a reason to visit your website again. You’ll have relevant content to share via your social media channels and in your emails. Blogging should be an integral part of your inbound marketing strategy, whether you’re a consultant, small business owner, or multinational company. These are three reasons you should add blogging to your inbound strategy.
1. Increase traffic to your website:
Prospects will first visit your website to learn more about your company, find out information about your products and services, and see how they can help you. Your website must provide useful content to communicate your message to prospects and customers. You can create engaging and relevant content on your blog to drive visitors to your site and engage them with unique content to help prospects make informed decisions. Your main website navigation pages are great for sharing information about your company, such as testimonials and products. However, your blog allows you to share useful content. My clients’ blogs drive over 70% of their first-page website visitors each month. The blog is often the first page people see when they click on a website. Because search engines index blog content the most, this is why. Your blog answers a question and is more engaging than a standard product/service website page.
2. Your website’s rank can be improved:
What does blogging have to do with search engine optimization (SEO)? SEO refers to optimizing your website and content for search engines like Google, Yahoo!, Bing and others to quickly find your content. You can also share your content with people looking for similar topics online. Remember that search engine optimization is all about quality pages. The more pages your website has, the better your website will rank. This does not mean that your content should be copied or duplicated. It must also be relevant and useful for your visitors. Do not create content just for the sake.
It should be high-quality content. A new page is created for each blog article you publish. Google and other search engines will be notified by adding a new page on your website that you have changed the content of your website. This activity will bring search engine crawlers back to your website, improving your rank and increasing your website’s relevancy. Search engines can also track how long someone stays at your site. This is why you want them to be engaged and visit other pages after visiting your website. Blogs are the content that keeps people active and engaged on your website. You can also share helpful articles from your website so that they can find more of your content.
3. You can increase your thought leadership and build customer relationships.
It is important to have well-written, meaningful content. This will help you rank higher in search engines. Your brand will become an industry leader if you create valuable and relevant content that resonates well with your audience. This content can be shared with prospects and customers in your email list and with followers on social media to increase traffic to your website.
An essential part of any inbound program is a blog. This blog drives new visitors to your website, provides valuable content for your prospects, and helps you become a thought leader. No matter how big or small your company is, blogging can help increase your website traffic and build trust between your prospects and customers.