This guide will discuss key ways to increase traffic to your blog after establishing your social media networks.
Many people believe that social media sharing can be easy. Many blog owners discover that sharing blog posts on social media takes a lot of work.
We will show you how to make the most of your efforts to promote your blog posts via social media. These tactics have helped build some of the most popular blogs on the Internet.
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These are the Top Social Networks for Promoting Blogs
Every month, new social networks are released. There are both big and small social networks. You have many options to promote your blog on all social networks. However, it is not practical to use all of them.
Many people have tried every social network but failed to get any interaction.
Focusing on a few social networks or one is a better strategy.
This is how to determine which social network is best for your blog promotion.
Step 1: Identify Your Target Reader
Some people use many social networks. Some people only use one or two social media networks.
It is your task to determine who you are targeting and find the social networks they prefer.
Step 2: Determine the Traffic Potential Of Target Social Networks
Our experience shows that the top social media sites sending the most traffic to blogs are:
The results will vary depending on who you are targeting.
LinkedIn might be more likely to send you traffic if your blog is targeted at professionals and businesses. Focusing on Instagram, Pinterest, and Facebook might be more effective if your target audience is visual.
Once you get traffic from social media, you can analyze that traffic to see if your target audience is visiting your blog.
Analyze the bounce rates of your posts in your analytics. Segment traffic from social media platforms. This will allow you to see which networks have more traffic than others.
Automate Content Sharing
Social media marketing can be time-consuming. In other posts, we’ve talked about the process of creating online communities that will allow you to market to them. Building those communities is not an easy task. It’s not easy to market your blog posts once you have built those communities.
There are tools to make this easier.
Automation is your friend when it comes to sharing blog posts on social networks. This section will explain how to automate as much content sharing as possible.
Step 1: WordPress Sharing
WordPress sharing is possible with the Jetpack plugin for WordPress. It offers a few services, including stats and the sharing function that automates sharing to some social networks.
Go to your WordPress dashboard.
Scroll to the left navigation and hover over Settings. Then, select Sharing from the secondary pop-out navigation.
Connect your blog with the social media profiles you have chosen. We’ve already discussed that Twitter LinkedIn are the best options.
Next, you will see the sharing settings in the top right corner of the editing area. Check that the checkmarks are selected for the profiles you have created.
Each new blog post will automatically have a title and a link. Edit the message area of each post to change what is shared.
This automation will share your posts to select social media profiles, so you don’t need to share them manually.
Step 2 – Buffer
Buffer offers a freemium social media sharing tool. The free version allows you to schedule up to ten posts in your queue for a few social profiles, including LinkedIn, Facebook and Twitter.
Buffer’s free version is a great place to begin. However, you should set up each social profile that you are allowed to. Some profiles require the premium version, such as a LinkedIn company page.
Then set up your schedule. At once, you will be given 10 items from the queue. You can set up to share 10 items each day for five consecutive days. It’s less important to share information on weekends as people don’t use the Internet as much. If your industry is special, it may be worth sharing on weekends. If you are a reporter for the NFL, you might need to be present on Sundays.
Also, you want to share when your target audience is online. This will typically be between 11:00 AM Eastern Time and 9:00 PM Eastern Time. You will need to adjust if your customer is less local than the one in the US or anywhere else in the world.
Followerwonk is another way to find the best times for sharing content on social media networks.
Followerwonk integrates Buffer and determines when your Twitter followers are most active. It will automatically schedule your updates to be posted at these times for you, right from Followerwonk.
Schedule 5 new posts each day to be shared every hour of the day. Each time you share a post, create a unique title.
The original title was 10 Surprising Methods to Unclog Your Kitchen Sink.
This would be the title that is used to share the post.
The four other options would be:
- It’s amazing how you can unclog your drain!
- You Will Love This Genius Method To Unclog Drains
- Did you know that this could be done to unclog your drain?
- Watch How Experts Clear Their Drains
This allows you to share your blog post with multiple people so that everyone has the chance to see it. Your posts will look unique, even though you change the title every time.
As you share more posts, you’ll notice the titles that resonate with your audience.
Buffer allows you to schedule other updates. You can share older posts with the same title strategies, but this will be covered in the next section.
Buffer’s paid version allows you to schedule more content. It is good to use content from other sources to complement your blog. It’s important not to promote your content constantly. It would help if you also made connections with people who might be valuable members of your community.
If you share their content enough, they will likely reciprocate the favor.
Use appropriate hashtags when sharing updates on Buffer or social media generally.
These hashtags work on Twitter, Facebook and other social media networks.
Hashtags.org is a service that helps you find the most relevant hashtags for your blog. These services (free or premium) will show you trending tags, tags with high (and lower traffic, respectively) and suggested hashtags to use for your post.
Step 3 – Dlvr.it
Dlvr. allows you to share new posts automatically to your social media profiles. This can be done using your blog’s RSS feed, usually (if WordPress is used).
yourblog.com/feed/ or yoursite.com/blog/feed/
The free plan on dive. It includes 3 social profiles as well as 5 feeds. This allows you to share content from your blog and content from four other blogs. This allows you to help others in the future.
Re-Post Blog Content
You can get more out of your blog content by re-posting it. While you will build a large collection of articles as you expand your blog, they may not all become hits immediately. These great articles can be given new life by promoting social media and other channels.
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