Marketers must manage multiple social media profiles and update them with new posts. It’s tough. It’s hard. Your followers want new content, so you must keep up the excellent work. Your social media feeds can feel like Groundhog Day if you keep republishing the same posts over and over.
Brands should have several social media options in their back pockets. Below are 23 social media suggestions for small and large brands. These posts are all good options for anyone who wants to keep their social media feeds fresh.
For quick inspiration, check out the video below. It contains nine ideas. Three methods are shared to help you brainstorm social media ideas all year.
Download our content strategy checklist if you are already stuck in a content rut or need new ideas. This piece will help you identify the issues and create high-quality content.
Every day of the week, plan social media posts
You want your social media feed to feel more like an event than a collection of random posts.
To give your followers and fans a chance to interact on a weekly basis, start a series each weekday. You can create a routine among your followers by providing valuable content on a regular basis. They will look forward to receiving specific content from you.
Regular schedules inform your community about what is expected and give you something to look forward to. It’s also easy to create and maintain because it provides a guideline for your team.
To help you determine the best time to publish your content, you can also use Sprout’s best time to post tool
These are some ideas for social media posts to help you fill your content calendar between Monday and Sunday.
What to post on social networks on Monday
With some Monday inspiration, you can help your followers start their week off on a high note. Share a video or motivational quote that is relevant to your audience.
We published a Stories series called Sproutouts on our Sprout Instagram. We would share inspirational and useful social media content every Monday.
A video or photo can also be posted. Use Monday content to share something good!
What to post on Tuesday
Tuesday is for #TransformationTuesday. To show how your brand helped customers transform, post a before-and-after photo or video. This idea works well for personal trainers, salons, contractors, and other service-based industries, but it could be used by any brand if they think outside of the box.
The Sheldrick Wildlife Trust has posted the story of an orphan warthog’s journey:
What to post on Wednesday
Hump day content is something everyone loves. Consider Wednesdays a chance to give a social boost at the end of the week.
What to post on Thursday
You can use Thursdays to educate and inform your audience with useful tips and tricks. You can provide general advice relevant to your industry, or you can concentrate on your brand.
What to post on Friday
Engaging posts can be a great way to end the work week. Your weekend is approaching, so let your followers have fun with it. To get your followers engaged, include a call-to-action in your caption or a sticker on your Instagram.
What to post on Saturday
Keep in line with the weekend trend and post lighthearted, entertaining content on Saturday. Show customers how you can help them enjoy their weekends by sharing product imagery or how your social media team enjoys theirs.
What to post on Sunday
#SelfcareSunday has become a very popular hashtag. Share inspirational content such as a quote or link to a resource with your customers.
Ask your audience questions
Engaging with your audience is a great way to increase your engagement. One example of a very popular Instagram idea is to use question stickers in Stories. A caption can be used to ask a question, as Crumbl Cookie did below. Anything is fine.
Get influencer content
You might consider working with influencers to produce sponsored or collaborative content. How do you identify the right influencers to represent your brand? According to The Sprout Social Index(tm), authenticity is the second most important quality for creators working alongside brands. So focus on influencers with a similar audience to your brand.
If you see videos featuring your brand that are shared by influencers, please ask permission to share the content on your brand profile. This is a quick and easy way for your audience to see who else loves your brand.
Support a cause
Post your support for a cause to show your brand values. The North Face shared this tweet about their 15-year-old partnership with several breast-cancer prevention organizations.
This tweet also links to the Pink Ribbon Collection which is funded by North Face’s Explore Fund. It’s a great way for your brand to show support online. Don’t be afraid to support causes that matter to you.
Do a social media takeover
Sometimes, refreshing your social media feeds requires that someone else takes over.
Takeovers give you control of your social media accounts, usually for 24hrs.
If you are struggling to find ideas for social media posts, it is worth entrusting your social presence to a celebrity or influencer with a large following. To give your account some personality, you can let another employee take control of it.
Look into potential business partners or industry relationships that might be a good candidate for a takeover. Takeovers are meant to increase exposure. Ideally, you should choose someone who is in your target audience.
Pin, share, retweet, and program
Do not be afraid to share your thoughts with your followers, fans, and peers.
You don’t have to share all the content on your social media feed. Promoting relevant articles, brands, and photos from your audience is a great way to show you are part of the industry conversation.
Sprout shared a New York Times article recently about Gen Z using TikTok to search for information. It’s relevant for followers who are interested in the world of social media and marketing.
Our best times to post to social media have highlighted that brands should follow the 80/20 rule for promotion. Your feed should contain 80% entertainment and 20% promotional content. Your feed will not feel like a sales pitch.
A Regram and Retweet are quick and simple. When you repost, use user-generated content to add a caption like Mejuri did with this TikTok.
Make short video clips
Modern brands must have a video content strategy. Many people see video investment as too expensive, complicated, or beyond their reach.
According to the Sprout Social Indice, short-form video is the most popular type of in-feed content. Short-form videos are 2.5 times more popular than long-form videos, according to consumers.
These stats should encourage brands to seriously consider creating social media strategies that include video.
Short-form video clips are obviously the bread and butter for TikTok, Instagram Reels, and TikTok, but they also work well on Twitter and Twitter. YouTube Shorts is also available. These short clips are easy to share and require little editing.
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