Insta was initially a simple social media platform that allowed users to share their most stunning photos of beautiful landscapes, homes, and other exciting places. Over the years, Instagram became a hub for brands and influencers to showcase their latest creations, partnerships and products. It’s time for you to sell on Instagram if your business has an account.
Five Easy Steps to Sell on Instagram
It’s easier than ever to market products to your customers via Instagram. These are the steps you need to follow to get started:
1. Create an Instagram Business account
A business account is required for any business that wants to sell products on Instagram. An Instagram Business Account is different from a personal statement in that you can promote your posts and add your business information to your profile. You can also set up Instagram Shopping and access Instagram Insights reporting. It’s a hub that allows you to share your brand and products with others and track how your posts perform.
2. Make sure you are strategic about your bio link.
Instagram allows accounts to include one link within their bio. This can be limiting, but it doesn’t have the right to. It’s pretty intelligent on Instagram’s behalf. It keeps profiles clean and concise and makes it easy for people to find the right place to click.
However, when you sell on Instagram, it is essential to be strategic with your link. Is it supposed to point to your homepage? Perhaps you want it to target a particular product. Maybe it can offer a discount code or link to specific products. It all depends on your goals and business.
3. Be consistent, but prioritize quality.
Instagram encourages consistency, just like other social media platforms. You can increase your chances of being featured in the Instagram algorithm by setting a consistent posting schedule that you can trust. More eyes mean more engagement and potential views for your posts about products.
But, you should use your posting time carefully. Instagram values quality more than quantity. The consensus is to post 2-3x per week. You want to make sure that the posts you post are the best. Your product photos should be attractive to your audience. Take pictures from different angles to experiment with colour and flat lays.
4. Use the Instagram Shopping Feature
In 2017, Instagram Shopping was launched. It’s a popular feature for brands who want to sell via Instagram. This feature allows Instagram users to learn more about products they post in the app. Your posts can also be found in Explore, making it easier to find new audiences.
Before you can apply for Instagram Shopping, you will need to connect your Instagram account and Facebook accounts.
5. Advertise on Instagram
After you have built up a following on Instagram, you might consider advertising. Promoting your products to a broader audience can help you sell more, mainly when using Instagram advertising best practices.
Instagram photo ads are the most popular. Instagram offers Story advertisements, carousel adverts, Explore ads, as well as other ways to promote your products. Launching a new product, you can use carousel ads to showcase it. However, Explore, Story and video ads are more effective.